Data Consumer Marketing Senior Supervisor

Full Time
First Shift (Day)
Experience: Fresh
Old Cairo, Egypt

1 Vacancy

Job Summary

Building Orange Data Marketing strategies, plans & roadmaps. Increasing Orange Data Revenues by leading the growth of the 4G Data penetration & traffic.

Responsible for the negotiations with NTRA regarding any new product launch or promotion related to the data segment. Responsible for the Data products pricing and data revenue booking.

Duties and responsibilities

Build the strategy to differentiate Orange 4G positioning in the Egyptian market, focusing on being the fastest 4G network in Egypt. The strategy is evolving around Orange 4G and how to use it to achieve more Internet users, Data revenues as well as Data traffic.
Analyze data based on previous Internet growth trend within Orange, adding to it 4G launches results in other countries within the group. In addition to market dynamics related to mobile data and future technologies.
Lead the development of value propositions of acquiring new 4G customers, and take it through the whole process of commercialization till reaching the market.
Define and manage potential data segments in order to lead the process of creating suitable value propositions targeting each segment to help increase data traffic and revenues across the whole customer base.
Manage communication team to ensure efficient product launches with right messaging and best reach including ATL, BTL, social and digital.
Manage several cross functional teams involved in data related projects ensuring successful product launches as well as post launch remedial actions and product enhancements.
Manage the "go -to- market" process & own overall customer experience ensuring best customer satisfaction
Support retail and channel management teams to develop tailored value propositions with commission schemes with the Data market KPIs and planned activities.
Manage marketing activities related to Mobile broadband, including pricing, promotions, sales initiatives, communication, and customer experience to boost 4G data traffic.
Responsible for submitting annual budget forecast with the budgeting team, in terms of subs, data revenues and traffic; along with the planned projects.
Design a 5-year plan for any strategic move, such as 4G.
Monitor and analyze market norms, trends and changes related to consumer behavior and competition as well as the progress and achievements of organizational KPI.
Responsible of requesting market research related to data segment to help deliver attractive value propositions.
Manage & Monitor the reporting of the data segment by creating automated dashboards, to be able to track Internet performance on daily, weekly, monthly basis in terms of: Bucket subscriptions, Data revenues, Data Traffic, Data package base, ARPU/AUPU for Internet users & Effective MB price.

Data Consumer Marketing Senior Supervisor

Full Time
First Shift (Day)
Experience: Fresh
Old Cairo, Egypt

1 Vacancy

Job Summary

Building Orange Data Marketing strategies, plans & roadmaps. Increasing Orange Data Revenues by leading the growth of the 4G Data penetration & traffic.

Responsible for the negotiations with NTRA regarding any new product launch or promotion related to the data segment. Responsible for the Data products pricing and data revenue booking.

Duties and responsibilities

Build the strategy to differentiate Orange 4G positioning in the Egyptian market, focusing on being the fastest 4G network in Egypt. The strategy is evolving around Orange 4G and how to use it to achieve more Internet users, Data revenues as well as Data traffic.
Analyze data based on previous Internet growth trend within Orange, adding to it 4G launches results in other countries within the group. In addition to market dynamics related to mobile data and future technologies.
Lead the development of value propositions of acquiring new 4G customers, and take it through the whole process of commercialization till reaching the market.
Define and manage potential data segments in order to lead the process of creating suitable value propositions targeting each segment to help increase data traffic and revenues across the whole customer base.
Manage communication team to ensure efficient product launches with right messaging and best reach including ATL, BTL, social and digital.
Manage several cross functional teams involved in data related projects ensuring successful product launches as well as post launch remedial actions and product enhancements.
Manage the "go -to- market" process & own overall customer experience ensuring best customer satisfaction
Support retail and channel management teams to develop tailored value propositions with commission schemes with the Data market KPIs and planned activities.
Manage marketing activities related to Mobile broadband, including pricing, promotions, sales initiatives, communication, and customer experience to boost 4G data traffic.
Responsible for submitting annual budget forecast with the budgeting team, in terms of subs, data revenues and traffic; along with the planned projects.
Design a 5-year plan for any strategic move, such as 4G.
Monitor and analyze market norms, trends and changes related to consumer behavior and competition as well as the progress and achievements of organizational KPI.
Responsible of requesting market research related to data segment to help deliver attractive value propositions.
Manage & Monitor the reporting of the data segment by creating automated dashboards, to be able to track Internet performance on daily, weekly, monthly basis in terms of: Bucket subscriptions, Data revenues, Data Traffic, Data package base, ARPU/AUPU for Internet users & Effective MB price.