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Demand planning is a key role in the IBP process, as the forecast it delivers will enable operations to meet the production targets timely, efficiently and cost effective. The Demand Planner combines a variety of information from sales, supply chain / procurement, and operations (timely, as accurate as possible, and useable in qualitative and quantitative terms) to properly forecast the products that need to be produced. The Demand Planner delivers an important piece of information for the IBP cycle, ensuring that demand is properly planned.
The Demand Planner role has typically a planning horizon of 1 to 15 months on monthly buckets and 3 months on weekly buckets The level of the role depends on the scope and complexity, based on the number of customers and the size & complexity of the product portfolio.
The Demand Planner works closely with the Supply Planner and the Production Planner. Depending on the size of the organization, these 3 planning roles may be combined into one or two roles, merging the responsibilities of supply and demand planning, and/or production planning.
Key Accountabilities
