The Digital Marketing Lead is responsible for shaping and executing the company's digital marketing strategy. This role ensures consistent and impactful brand representation across all digital channels, drives measurable growth in engagement and conversions, supports data-driven decision-making through robust analytics and customer insights, and executes effective customer segmentation to enhance targeting and engagement.

Responsibilities

• Develop, execute, and continuously optimize integrated digital marketing campaigns across multiple channels (SEO, SEM, PPC, display, email, social media, and content marketing).
• Own and manage the company’s website, ensuring strong UX/UI, up-to-date content, SEO performance, and lead generation capabilities.
• Leverage analytics tools (e.g., Google Analytics, Meta Business Suite, HubSpot, etc.) to measure campaign performance, conversion rates, and user behavior; share insights and recommendations regularly with stakeholders.
• Manage digital analytics and marketing data using tools such as Google Analytics, CRM platforms, ERP systems, and native platform insights.
• Conduct regular segmentation of customer data to enhance personalization and improve campaign targeting.
• Maintain clean, updated marketing databases to ensure optimal performance of automated campaigns and audience outreach.
• Translate data insights into actionable marketing improvements and strategic adjustments
• Develop and implement a data-informed content strategy in collaboration with Marketing Communication Lead and the Product Line teams.
• Track content performance metrics (e.g., reach, impressions, engagement, click-through rates) and optimize strategy accordingly.
• Collaborate with the Marketing Communication Lead to ensure alignment with corporate brand guidelines for product labels, brochures, and branded content