Coca-Cola HBC is looking for a eRetail & FSA Lead who will be responsible for driving growth, visibility, and performance across eRetail platforms and FSA channels.

The role includes developing channel strategies, managing partnerships, optimizing digital shelf presence, and leading commercial activations to deliver KPIs such as availability, share of visibility, and conversion.

ABOUT YOUR NEW JOB RESPONSIBILITIES

1. Strategy & Planning

• Develop and execute the annual eRetail & FSA channel strategy in alignment with brand and commercial priorities.
• Identify channel opportunities to grow market share and reach digital-first consumers.
• Set clear KPIs for sell-in, sell-out, visibility, and engagement.

2. Channel Management & Growth

• Manage key relationships with eRetailers and FSA and follow-up on other sub-channel eWHS, eQSR and B&C.
• Collaborate with platform account managers to optimize listings, content, search placement, and promotions.
• Drive new business development within emerging digital and aggregator platforms.

3. Digital Trade & Execution

• Ensure digital excellence on all platforms: perfect product content, availability, pricing compliance, and user experience.
• Plan and execute digital trade campaigns (bundles, couponing) to drive conversions.
• Coordinate sampling, partnerships, and targeted communication with aggregators to onboard and engage new consumers.