To execute insight programs that inform marketing through intelligence on Brand Affinity, Social Marketing, Product, Price, and Network Dynamics, and Insurance Marekt / Competitive Positioning. The role also drives Custom Research Innovation, ensures timely delivery of Brand Health and Market Intelligence, and manages Power BI dashboards across multiple data sources.

Key Accountabilities:

1- Brand Affinity Measurement Execution/ Reporting:

• Oversee execution of this tracking research and ensure timely and high-quality delivery of monthly brand KPIs.
• Conduct quality reviews to identify data gaps and recommend strategic actions.
• Perform parallel listening of 30–40 monthly interviews to validate Health Tracker insights.
• Ensure sampling robustness by monitoring demographic quotas and adjusting as needed.
• Maintain and update monthly databases for Brand Health
• Prepare Snapshot and Comprehensive reports in excel and PowerPoint. 

2- Market Intelligence:

• Execute and update market intell program covering Network, Products, and Digital capabilities.
• Review 15-20 websites of competiton PMIs or product categories on a monthly basis and update Market Intell reports.
• Update Performance sheets for 35 competitors from Arqam / Financial reports published by competition
• Prepare competitive intel reports for Digital, Corp, SMEs