Looking for a highly strategic and hands-on Marketing Manager to lead and coordinate all marketing efforts across online and offline channels. You’ll be responsible for brand growth, campaign execution, performance marketing, and customer loyalty. If you’re a data-driven storyteller with a passion for fashion, digital, and women-led brands this is your opportunity.
Key Responsibilities:
Strategic Planning & Leadership
- Develop and execute the annual marketing plan across all platforms (e-commerce, retail, social, offline).
- Define and manage campaign calendars aligned with sales targets and product drops.
- Lead competitive and market research, and translate insights into actionable strategies.
- Collaborate directly with the Co-CEO and cross-functional teams (e.g., design, sales,
production).
Digital & Performance Marketing
- Manage Meta, Google, TikTok, and influencer marketing strategies to maximize ROAS.
- Oversee content strategy, ad creatives, and audience segmentation.
- Track KPIs: conversions, CAC, retention, ROI, and share weekly/monthly reports.