Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.
At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.
Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. You light the way.
What you’ll do
This role requires deep market insight, strategic agility, and leadership acumen to navigate a rapidly evolving business landscape.
You will work closely with regional and global teams to ensure go-to-market excellence, while also aligning with local regulatory
requirements, customer needs, and industry trends.
• Lead and represent the marketing function for Signify KSA, ensuring alignment with regional and global business priorities.
• Develop and execute a data-driven marketing strategy that enhances market penetration, revenue growth, and profitability.
• Strengthen Signify’s positioning as the leading lighting brand in Saudi Arabia, leveraging market trends such as smart city initiatives, energy efficiency mandates, and LED transformation projects.
• Align marketing efforts with Saudi Vision 2030, focusing on sustainability, digitalization, and smart infrastructure projects.
• Oversee end-user and channel marketing strategies, ensuring effective B2B and B2C go-to-market models.
• Drive forecast accuracy and market demand planning to support business objectives.
• Optimize the marketing mix—including pricing, distribution, service offerings, and promotional plans—to maximize market share, sales, and margin.
• Establish strong relationships with key stakeholders, government bodies, and industry influencers to strengthen brand credibility and market access.