We are seeking a highly skilled and experienced Marketing expert to join our dynamic brand. You will play a crucial role in optimising our brand campaigns to improve conversion rates and overall business performance using data analysis.
Essential Duties and Responsibilities:
- Building and maintaining a brand’s presence across multiple social media channels, while ensuring growth of consumer’s viewership.
- Creating, executing and monitoring marketing campaign budgets
- Collaborating with media and sales teams to improve marketing results.
- Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.
- Preparing reports on the performance of marketing campaigns to communicate overall performance optimization and meeting of KPI’s.
- Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels, optimize, and communicate to consumers.