You will lead Coty’s eCommerce agenda across the Middle East and Africa by building data-driven Joint Business Plans and scaling our online footprint across key platforms. You’ll manage retailer partnerships, lead commercial negotiations, optimize assortment and promotional strategies, and unlock new business opportunities in a dynamic and competitive market.

Your main focus:

Grow key online partnerships

• Build and maintain strong relationships with leading e-retailers and platforms in MEA
• Organize and lead top-to-top (T2T) meetings, aligning on strategic and tactical plans
• Negotiate win-win Joint Business Plans that drive growth for Coty and its partners
• Champion Coty’s presence across eCommerce channels, ensuring premium brand visibility

Lead data-driven commercial planning

• Utilize traffic and sales data to reverse-engineer performance and optimize strategy
• Analyze promotional effectiveness and create impactful campaign plans
• Monitor campaign performance and adjust in real-time to maximize ROI
• Drive efficiency through effective trade term enforcement and budget allocation

Expand Coty’s eCommerce footprint

• Identify and onboard new eCommerce platforms in MEA
• Conduct regular market scans to evaluate emerging trends and competitor strategies
• Explore underdeveloped markets or segments for scalable opportunities
• Develop tailored market-entry strategies for new platform growth

Optimize digital execution and performance

• Own the Platform Master Plan and campaign calendar
• Forecast and track key performance indicators including revenue, traffic, and event ROI
• Ensure consistent, flawless execution of campaigns and brand activations