As Retention, Advocacy & CRM, you will be responsible for deploying the global CRM and retention strategy at market level, leveraging the Commercial Engine framework to onboard, engage, and retain active consumer profiles. Your focus will be on driving volume, engagement, and lifetime value while ensuring a seamless consumer journey. You will collaborate with global and local Marketing, Sales, Digital Acquisition, Retention, and Data & Analytics teams to impact the full consumer lifecycle and improve business outcomes.

What will you do

• Own the local application of the global retention and CRM strategies, including data collection, marketing automation, campaign briefs, objectives, and agency management
• Leverage consumer data to deliver targeted marketing campaigns to improve consumer engagement and retention
• Use data analytics and testing to deploy and optimize messaging for potentially churning profiles and introduce strategies to retain them or quickly reacquire
• Collaborate with local brand teams and Global CE Program teams to continuously develop and improve campaign messaging, positioning, and content
• Work closely with analytics teams to align on the measurement of campaign activities and define ongoing reporting needed for analysis and reporting
• Drive continuous reporting on activity, KPIs, and budget. Derive data-driven consumer insights. Budget management
• Continuously optimize results by utilizing a data-centric approach that will power a test and learn process