The Senior Digital Marketing Manager for Fashion, Home & LUX is responsible for leading the performance marketing agenda across both offline and online stores. This role serves as the strategic owner of full-funnel media planning across SEM, paid social, programmatic, retargeting, and referrals, with a clear focus on commercial & customer outcomes. 

The role is responsible for shaping strategy, guiding external partners and collaborating with internal stakeholders to align plans against the wider business priorities to ensure a seamless execution by the team and support functions. 

This role will apply a strong understanding of consumer behaviour, data-driven decision making and media platform capability to ensure they are the strategic voice across the organization. This role will influence SLT stakeholders and ensure digital investment decisions are well-informed, measured, and impactful.

What You’ll Be Doing

Strategic Roles and Responsibilities

·        Leads the digital marketing strategy for Fashion, Home & LUX ensuring alignment with commercial & customer goals.

·        Influence cross-functional leaders to champion performance marketing over traditional non-measurable media.

·        Drive strategic digital investment decisions through clear ROI models, revenue attribution, and consumer insight.

Functional Roles and Responsibilities

·        Own the planning and optimization of paid media campaigns including SEM, paid social, display, retargeting, referrals, and programmatic.

·        Guide and oversee the performance of external agencies to ensure alignment with strategy, budgets, and performance goals.

·        Collaborate with affiliate and SEO leads to ensure digital performance campaigns amplify wider channel performance.

·        Leverage advanced audience segmentation and personalization tactics in partnership with CRM for full-funnel optimization.

·        Serve as the senior performance marketing voice in department-wide initiatives, campaign planning, and calendar alignment.

·        Partner with brand marketing, content, and merchandising teams to ensure assets and narratives meet platform needs.

·        Work closely with product, UX, and dev teams to improve customer journey and increase on-site intent and conversion.