Our insights colleagues are experts in human understanding. With expertise covering brand, innovation, creative, media, commerce and customer experience, they help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.

We are seeking an energetic and talented Qualitative Senior Research Executive to join our fast-growing Egypt team. This team is at the forefront of various studies across all different domains.

The role is based out of our Cairo Downtown Mall office.

Your responsibilities:

• Conduct Qualitative studies to advise clients on how to craft powerful advertising narratives.
• Work closely with quantitative teams executing our Link Solutions, ensuring flawless integration from qualitative to quantitative aspects of creative research programs.
• Engage in communication strategy studies across a variety of industries: FMCG, automotive, telecom etc.

The skills & experience you'll need:

• Academic degree or equivalent experience in Economics, Marketing, Psychology, or Business Administration.
• Minimum of 2 years leading qualitative studies, with proficiency in recruitment screeners, discussion guide flow, and insight identification.
• Ability to deliver on actionable, creative & insightful analytical report, with a clear and structured storyline and thorough way forward.
• A results-oriented personality, ready to innovate and develop new methodologies.
• A curious mind, a can-do attitude and comfort with ambiguity.
• Proficiency in both English and Arabic.