As part of Beckman Coulter Diagnostics, a global leader in clinical diagnostics and a trusted Danaher company, the Solution Specialist – MEA plays a pivotal role in delivering impactful laboratory solutions across the Middle East & Africa. This role combines deep product expertise with consultative engagement to drive customer success and commercial growth across the Core Lab Solutions portfolio, including Chemistry, Immunoassay, and Workflow IT Solutions (WITS).

Key Responsibilities

🔹 Customer-Centric Solutions & Consultancy

• Design and deliver tailored Core Lab solutions that optimize laboratory operations, integrating Chemistry, Immunoassay, and WITS.
• Conduct technical product demonstrations, site visits, and workflow consultations.
• Build and simulate 2D/3D lab layouts that reflect real customer needs and operational efficiency.

🔹 Product & Portfolio Leadership

• Lead the local execution of marketing strategies and product lifecycle plans – from new product introduction to end-of-life phase.
• Localize and implement launch excellence frameworks, ensuring smooth deployment and market readiness.
• Maintain up-to-date product documentation, including part numbers and lifecycle assets.

🔹 Commercial & Tender Support

• Partner with commercial and service teams to support tenders and RFBs, analyzing LIS data to propose end-to-end solutions.
• Act as a key player in commercial enablement by supporting value-based selling and contributing to revenue and profitability goals.

🔹 Market & Competitive Intelligence

• Gather actionable insights on market dynamics, customer trends, and competitor activities to inform strategic decisions.
• Translate insights into tailored marketing messages and sales enablement tools.

🔹 Training & Enablement

• Deliver impactful training to internal associates and channel partners, covering both clinical application and commercial positioning.
• Ensure all stakeholders are equipped to represent the Beckman Coulter value proposition effectively.